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Landing Page Optimization: my case study is featured on WhichTestWon
By Bob Hebeisen I’m excited to report that the Landing Page Optimization work I recently completed for Alpha Software Corporation was featured today on my favorite marketing website, WhichTestWon.com!...
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BostonMarketers Digest 2012-02-28
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from...
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Just unwrapped my newest present: Hubspot!
By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just...
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3 Things An Indie Rocker Can Teach Us About Content Marketing
By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De...
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